As I’m sure everyone is aware, the countdown to the Olympics is on! In less than two years time, London plays host to the biggest sporting event in British history.
Already, any story about the Olympics is big news, and as the event gets closer, this media frenzy is bound to increase.
After all, there will be 20,000 journalists from around the world covering the games, all on the hunt for an exclusive.
Undoubtedly, any athete who brings home a gold medal will become an immediate media star – but spare a thought for what that means. Intense scrutiny. Requests from chat shows, feature writers, documentary crews and news reporters. Stories not just about them, but their families, their friends and even their pets.
While that’s something the Tiger Woods’ and Wayne Rooney’s of this world are used to, for most of those taking part, it will be a whole new experience.
So Rough House is delighted to announce that we have devised a special training course to provide sportsmen and women with the skills to ensure they deliver a winning performance, not just in the Olympic Park, but also in the media.
The aim of In the Zone is to help athletes cope with the pressure from newspapers, television and radio – enabling them to concentrate on bringing home the medals.
We have assembled an expert team, which includes top commentator Paul Dickenson, lynchpin of the BBC’s sports coverage and an Olympic sportsman himself, and Rob Curling, of BBC, Sky News and Eurosport fame.
On every In the Zone course, they’ll give participants the inside track on how the media operates at a major sporting event, and put them through their paces in a series of realistic interview exercises.
There’s plenty more detail about what the training course will include on our special In the Zone website.