A week's worth of Media Training tips

This week our daily Twitter tips focussed on interviews with journalists – giving some of the advice we offer during our media training  sessions.

1. In an interview, if expressing sympathy, avoid the words ‘our thoughts are with’: it’s hackneyed & insincere
2. Why are you doing the i/view? Make sure you know before you start!
3. It is important to prepare your interviews but don’t drown in detail – keep it simple!
4. Work out the key points you want to make in an interview – and make sure you do it.
5. Before you do a broadcast interview, have a look in the mirror to check your appearance

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