If you got a call from a TV producer asking you to appear on Newsnight, would you say ‘yes’? And if you did, could you make your argument in a way that captured the attention of the audience without being interrupted?
We equip them with the skills and confidence to take control and give engaging, memorable and effective performances in which they deliver their key messages, no matter what the circumstances.
Highly interactive and practical, each course includes a series of realistic print, radio and television exercises with experienced journalists. We provide immediate feedback following each interview, including techniques for improvement, advice about potential answers and the framing of key messages.
While all our media training courses are bespoke, on a typical course we will cover:
- how the media operates
- how to prepare for interviews
- the differences between TV, radio and print interviews
- how to conduct different types of interview, such as pro-active, reactive, expert commentator and hostile (crisis communications)
- developing key messages which convey your views persuasively
- how to take control of an interview, stick to your own agenda and deliver key messages successfully
- use of language, body language, dress and delivery
After the course, each delegate receives a written appraisal, recorded copies of their interview exercises and a copy of the Rough House Media Guide to Interviews.
We also provide a confidential assessment to the PR team of each delegate’s suitability for different types of interview.
We deliver courses in the most appropriate format for your circumstances – whether face to face or online.
Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises.
Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.
Read more: How we prepare for a media training course
It was a real pleasure to work with Rough House – they were very professional and helpful throughout the process, and our spokespeople found the training very helpful. It definitely stretched them and challenged them, and they felt they have improved their skills in this area. I would definitely recommend Rough House, and will use them again if we need further spokespeople trained. Rachael Oliver, General Pharmaceutical Council
We’ve worked with Rough House on a number of occasions and honestly, wouldn’t work with anyone else. The team are not only experts at what they do, they also put people at ease and make the prospect of media interviews much less daunting. Even our most nervous clients have left the sessions feeling confident and reassured about doing media interviews and when they’ve been on TV, you can really see the difference. Anyone looking for media training should certainly go to Rough House, their experience and personal qualities make them a delight to work with Ceri-Jane Hackling, Cerub PR