Unless you’ve been living under a rock, you’ll know video dominates the Internet.
YouTube is the most second most popular website in the world (behind Google, which, of course, owns the video platform); Facebook now prioritises video, particularly live video; and even LinkedIn, home of the business article, welcomes video – with video campaigns having 50% view rates.
Whether you’re selling to businesses or consumers, video can bring case studies and testimonials to life. It’s also great at giving your brand a personality, something even good copy struggles with.
That’s because nothing compares with video’s ability to marry a story with compelling visuals and audio. But, and there’s always a but, good video takes time and resources. If you’re on a limited budget how do you convert your storyboard ideas into cinematic reality?
The answer’s in your bag or pocket – your smartphone. A modern phone camera will shoot High Definition video and probably 4K video (Ultra HD). So there’s no problem with the quality of the images.
There were lots of really useful tips and techniques that we can take away and use in our daily roles. Esme Turner, Communications Manager, Companies House
Of course, having the tools to do something doesn’t mean you have the skills or ability to do it. Most DIY video is let down by amateur mistakes.
There is a craft to film making – What’s the best way to frame an interview? How do you use lighting to create mood? Why is the sound so important? Videographers take years to learn how to get the best out of their equipment.
Don’t be daunted, the basics of filming and editing can be learned in a few hours. That’s why we developed our mobile video training course to give your video content marketing a kick start.
Find our more: our Smart Video courses
We guarantee you’ll be making professional looking and sounding videos at the end of our SmartVideo course. You’ll know how to frame your shots, show your products in their best light and create stories with an emotional punch.
You can see some of the videos our mobile video training students have produced on our Youtube channel.