If you are producing a lot of videos, whether using a smartphone or a video camera, it is important to be organised, with good content curation, or you’ll find your equipment doesn’t work or vital shots can get lost or be deleted.
Here are some tips on how to organise your content curation to make the most of your video content:
- Make sure you buy all the equipment you might need, such as microphones and tripods. If several people are using it, establish a protocol for where it is kept and how it is to be maintained so it is always ready to use.
- Ensure that when you go out to film you have enough space either on your phone or on your SD card to record enough footage.
- Consider investing in a shared external drive to store your footage, so you will always have enough space for it and there is no risk of it being deleted. Always keep a backup as well.
- Establish a system for labelling your footage well so it’s easy to find, perhaps including the date of filming, the shots and the camera operator.
- If more than one member of your team will be filming and editing, make sure you establish a house style.
- It may be worth assigning one person as your editor, again, so your videos have a consistent style.
- If you are creating a lot of videos, ensure you have a proper content strategy for how, when and where they are going to be released, and how you are going to promote them.
- Similarly, if the idea is for many team members to film, edit and post videos on social media, establish an approval process so there is some consistency of style and a strategy for what is released when.