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Crisis communications: sample holding statements

by Ann Wright, April 14, 2015

don_t_panic_buttonAt a recent meeting with a media training client we discussed crisis planning, and particularly the benefits of having a robust crisis communications strategy, with sample holding statements written and ready to go. 

This client had recently experienced a crisis. One of the key lessons she learned was the importance of establishing in advance a crisis committee to take responsibility for managing the crisis, so the chain of command is simple and decisions can be taken swiftly – rather than expecting a wider, unwieldly, board to take all the decisions.

The second was to agree in principal basic holding statements in advance which could then be deployed very quickly to help contain an evolving situation on social media.

Of course you would need to adjust these to the particular circumstances of the incident and anticipate the implications of each one before you finalise it.

Six sample holding statements include

  1. we are in contact with the victim’s family and are doing everything we can to support them
  2. we are investigating the incident
  3. we are co-operating with the authorities
  4. we will be reviewing our procedures and making an improvements necessary to help prevent a repetition of this incident
  5. we will immediately put in place any recommendations
  6. we are devastated, we pride ourselves on our excellent safety record and this is the first time anything like this has happened in our 200 year history

For more information and advice about your crisis communications strategy, contact us on 020 8332 6200 or info@roughhouse.co.uk.

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Filed Under: Crisis Management, General, Public Relations Tagged With: Crisis Communications, Holding Statements, Public Relations

Trackbacks

  1. Why no comment is no option in crisis situations - Rough House Media says:
    February 23, 2016 at 12:56 pm

    […] crisis strategy into action, with specific communication plans for the most likely situations and holding statements ready to […]

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  2. 11 points to include in crisis comms strategies - Rough House Media says:
    June 24, 2016 at 11:00 am

    […] holding statements ready to be released and a rapid but foolproof clearance procedure for statements and […]

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  3. Crisis communications manual: 9 sections to include says:
    April 26, 2017 at 3:06 pm

    […] key messages and holding statements for each situation can be written in advance, although they will need to be adjusted to suit the […]

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