https://roughhousemedia.co.uk

Making the Media Work for You

Making the Media Work for You

020 8332 6200
info@roughhouse.co.uk

  • Our Services
    • Training courses
    • Video production services
    • Crisis communications consultancy
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Reputation: the link between Googleability & media coverage

by Ann Wright, November 21, 2011

Google

A great way to raise your profile in the media and to position yourself as an expert in your field, is to write feature articles related to it in relevant magazines, specialist papers, and newspapers.

Even if you are not used to writing articles, it’s often not too much of a stretch to put your thoughts about subjects and topics you know well down on paper, to showcase your expertise.

But, if you’ve contacted a journalist cold, who’s never heard of you, the first thing they’re going to do is Google you.

So you have to have Googleability.

If someone googles you or your business’ name, they have to appear somewhere reasonably close to the top.

This is vital for reputation management.  Firstly, you don’t want the journalist to work too hard to find you: they just don’t have to time so they’ll give up, and most importantly, you’ll lose credibility if the search takes too long.

If you Google Rough House, the main website is ranked first, followed by a martial arts team and lots of definitions of “roughhouse”.

So we pass the first Googleability test.

But being first is not enough. When the journalist clicks on the links, the copy they read has to support the claims you’ve made about yourself in the email you’ve written with your story ideas.

So, in an email pitching an article to a journalist, I’d say that I run the consultancy Rough House Media, that I have over 20 years experience of the top of the media industry, working both as a print journalist and TV producer.

And if you look at my profiles, you’ll see that’s true. My online reputation supports my expertise and enhances my credibility.

And you’ll see that the services provided by Rough House are all related to media training, production, media consultancy and crisis communications.

And if you read our blog, you’ll see (hopefully) that I know what I’m talking about.

So I’d pass the second Googleability test.

And you’d commission me to write that article about why it is important to position yourself as an expert commentator in your field, and how writing articles as part of your PR mix can raise your profile with potential clients.

So, when was the last time you Googled yourself – and did you pass the Googleability test?

For more help with your media strategy, contact us on 020 8332 6200 or info@roughhouse.co.uk

Facebooktwitterredditpinterestlinkedinmailby feather

You might also be interested in:

  1. Step-by-step guide to your media strategy
  2. Press release training: the smartphone test
  3. Five ways Twitter can help you get media coverage
  4. The problems of gaining media coverage

Filed Under: General, Public Relations Tagged With: Google, Media Coverage, Reputation management, SEO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

"Professional approach and service. Professional journalists and crew - just professional"
Hudson Rose Communications

What are you looking for?

Stay in touch: our newsletter

* = required field

We offer a 15% discount to charities

CharityComms Partner
West London Business Awards Finalist 2020

Menu

  • Our Services
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Rough House Ltd

Oriel House
26 The Quadrant
Richmond
TW9 1DL

020 8332 6200
info@roughhouse.co.uk

Terms of use

Registered Office

2 Dukes Court
Bognor Road
Chichester
PO19 8FX

Registered in England No.03647107

© Rough House Ltd 2020

Privacy Policy

Copyright © 2022 · Epik on Genesis Framework · WordPress · Log in