As I’m sure you know, journalists have the above mantra for the questions they ask: who, what, where, when, why and how.
It struck me (in the middle of the night), that these provided a handy guide for media interviews.
So here are the six key questions to ask when you are preparing for a media interview:
WHO is interviewing me – the publication, the programme, the journalist or reporter
WHAT are they going to ask me & WHAT are my key messages
WHERE is the interview taking place – at my office, over the phone, in a studio, on location
WHEN is the deadline, when do I need to speak to them by
WHY are they interviewing me – is it because I’m promoting a story, because I am an expert, because I have done something wrong
And finally
HOW am I going to deliver my key messages to make them memorable, engaging and interesting
If you would like help with preparing for media interviews, media training courses can help. Contact us here or on 020 8322 6200 to find out more.
by 
Very useful, thanks!