As I’m sure you know, journalists have the above mantra for the questions they ask: who, what, where, when, why and how.
It struck me (in the middle of the night), that these provided a handy guide for media interviews.
So here are the six key questions to ask when you are preparing for a media interview:
WHO is interviewing me – the publication, the programme, the journalist or reporter
WHAT are they going to ask me & WHAT are my key messages
WHERE is the interview taking place – at my office, over the phone, in a studio, on location
WHEN is the deadline, when do I need to speak to them by
WHY are they interviewing me – is it because I’m promoting a story, because I am an expert, because I have done something wrong
HOW am I going to deliver my key messages to make them memorable, engaging and interesting