One of the most frequent questions we get asked in our media training courses is how to handle difficult questions.
The answer is as simple as ABC. You need to:
Acknowledge the question
Bridge to your safe ground – the questions you do want to answer
Communicate your key messages
It’s useful to have a range of bridging phrases up your sleeve to use, depending on the circumstances, and of course using this technique takes practice. One of the best ways to do this in a structured training course with professional journalists.
If you want to find out more, please contact us on info@roughhouse.co.uk or 020 8332 6200.
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[…] The old training technique for dealing with this problem was simple. We used to teach the interviewee to go into every media interaction with three or four key messages. Whatever the question, these messages were the answer. I actually used to train people by practising extreme versions of this […]