Media and social media strategy course

 

If you want to boost sales, increase your influence and improve your reputation, the media and social media are very powerful tools.

But neither front page or viral coverage does not just happen. Before you even consider contacting journalists or posting online to generate interest in your expertise and your stories, you need to have laid the groundwork and established a realistic media and social media strategy.

We are delivering a brand new two-part media and social media strategy course for the Chemical Industries Association which will demystify both, and enable you to make the most of the opportunities presented by both and raise your profile. The courses will be held over a day on 24 May and are open to non-members.

Media Strategy

In the morning, you will learn how the media operates, the types of stories it covers and how to pitch your ideas.  You will be taken through how to develop a media strategy step by step and discover how to target the journalists and publications that matter for you.

Social Media Strategy

In the afternoon, you will discover the best social media platforms for your sector, create a basic social media strategy, learn how to establish or refresh your company’s social media presence on these platforms, and how to deal with the negative – both handling criticism and using social media in a crisis.

Both courses are complementary and highly practical and you will leave with the building blocks in place to create both your media and social media strategy, and ready to raise your profile and improve your reputation within your sector.

You can book for the entire media and social media strategy course, just come for the morning media strategy section, or just for social media in the afternoon.

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