Whether you are a business, or a not-for-profit, you have probably been told that a corporate video is a must in the modern world of PR and marketing.
The statistics seem to bear this out – the 2015 Video Marketing Trends report found 93% of marketers use video for online marketing, sales or communication.
It also reported that 52% of marketing professionals worldwide name video as the type of content with best return on investment and that using the word ‘Video’ in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%..
Youtube has over one billion unique users each month, YouTube is the world’s second largest search engine after Google and processes around 36 billion queries annually.
But you may be wondering where and how video could work for you. What would you make a video about and how would that help you.
Seven ways to use corporate video
1. To launch a campaign
One problem the Kennel Club are aiming to stamp out is puppy farming, and we produced this video for them as part of their campaign against it.
2. To highlight an issue
Another use for video is to highlight an issue, or spark debate, as this broadcast debate I produced with Tallboy Communications, “Are we failing adolescent girls?” for Unicef did.
3. To give instructions, training and education
You can find out how to do pretty much anything now on Youtube, and that’s no coincidence. Watching an educational video is far more powerful than simply reading a list of instructions.
That includes everything from the safety videos we produced for the chemical multinational Solvay, to how to draw a frog (as I viewed with my son just a couple of days ago)
4. To showcase your speaking skills
Think about the impact of Ted Talks, not just on those who watch them, but on the speakers too. They are a fantastic way to showcase your expertise, and that goes for videos of speaking engagements too. Here’s a highlights version of a video we produced for Julia Langkraehr of Bold Clarity.
5. To showcase your organisation or a new product
This is probably the most useful, most viewed – and most produced – type of video. It can provides a tangible insight into what you do, how you operate and even your values. There are infinite types of video from a simple “piece to camera” by your managing director, a short film to demonstrate your new product to a full documentary about what you do, like this one for the Kennel Club.
6. For internal communications
Announcements, conferences, release of results – all these are ways that a corporate video can be used as part of your internal communications strategy. If you business or organisation is diverse and scattered, then an engaging video can be an excellent way to reach all your team. I’ve produced videos for PwC which were using at a training conference and for Canada Life, which the winners of their annual awards.
7. For testimonials
And finally, what better way to advertise how good you are than by getting your biggest fans to talk about it on camera?
If you would like to talk to us about video production, then please do give us a call on 020 8332 6200 or contact us via email.