The value and importance of storytelling has been growing in prominence over the past few years. However, it has been recognised for centuries – way back to Ancient Greece and beyond, and a study by the University of Liverpool found that 65 per cent of all human interactions are storytelling. At the moment, I’m reading […]
Charity fundraising: running a Tweetathon
One of the areas worst affected by the pandemic has been charity fundraising. Which is why when I came upon the idea of using a “Tweetathon” to raise money in the book Unmarketing by Scott Stratten, I wanted to share it. He embarked on a 12-hour Tweetathon raffle to raise money for a child hunger […]
Coronavirus crisis: How to keep your good name
Here are our top tips for managing your reputation through the coronavirus crisis: Do the right thing: show that you care about your staff, your clients and the wider public. Witness the backlash against Britannia Hotels for treating their staff badly and Sports Direct for defying the lock-down. Keep communicating: don’t let there be a […]
Coronavirus outbreak: A question of trust
I went into Boots to pick up a prescription (nothing serious) and as I was queuing, I spotted a notice about surgical masks. It said they had all been sold out and gave no indication when further stocks would be available. When I asked an assistant if she knew any more, she shrugged her shoulders […]
Why let branding get in the way of a good story?
Time and again when I’m teaching PR people how to write effective press releases, I come up against the problem of branding. This is particular an issue for PR agencies, often at the mercy of their clients’ brand guidelines. The problem is that brand guidelines generally don’t take into account the realities that PRs face […]
What is good writing?
What is good writing? Well, in 1982, David Ogilvy, the founder of the PR giant, Ogilvy and Mather, sent a memo to his writers, headed How to Write. I recently came across this, and it chimed so well with the points I make to delegates on writing and press release courses, that I decided to […]
Podcasts: engaging, affordable, effective & fun
Adam Batstone is a former BBC News editor who helped produce some of the BBC’s first podcasts almost 20 years ago and now works with organisations and businesses who are keen to make their own podcasts. We are delighted he has written this piece about podcasting for us. Finding ways to speak to reach your […]
Writing courses to keep your writing crisp & snappy
When it comes to writing, I’m a firm believer that less is more: wordy sentences are difficult to understand and confusing, which we emphasise on our writing courses. However, all too often, people use long words and complicated sentence construction which mean that the reader has to work far too hard. For example – what […]
PR made easy for SMEs: webinar
This month, I was privileged to be asked to deliver a webinar PR made easy for SMEs, by Start Up Richmond. During the webinar we discussed how to do your own PR, including how the media works and what they’re looking for, what makes a good story, how to decide the right media outlet for […]
Media Skills for Conservators
Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]
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