When it comes to writing, I’m a firm believer that less is more: wordy sentences are difficult to understand and confusing. However, all too often, people use long words and complicated sentence construction which mean that the reader has to work far too hard. The problem is that once you’ve got into that writing habit […]
PR made easy for SMEs: webinar
This month, I was privileged to be asked to deliver a webinar PR made easy for SMEs, by Start Up Richmond. During the webinar we discussed how to do your own PR, including how the media works and what they’re looking for, what makes a good story, how to decide the right media outlet for […]
Media Skills for Conservators
Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]
The crisis minefield widens in the digital age
Mark Nusca is managing partner at independent Toronto based PR consultancy Relay Communications Inc. He was a journalist on the Canadian newspapers, the The Globe and Mail and National Post, and is now a communications strategist and media trainer. We’re delighted he has allowed us to share his post about crisis communications in the digital age. Did anyone blow […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
How to get TV coverage
Most PR departments and agencies we work with have excellent relationships with their target print media, and do a great job securing coverage. However, many find it more tricky to interest TV programmes in their stories. This is a shame, because there are undoubtedly thousands of stories out there which would work brilliantly on television, […]
The benefits of entering awards
Have you ever entered your business for an award? Are you an award winner? If not, it’s something which is well-worth considering. Winning, or even being nominated, is an excellent opportunity for some positive PR both in the short and long-term. After all, if you win, you will always be able to describe your business as “award-winning” […]
Pulitzer’s quote on good writing
Joseph Pulitzer was an American newspaper editor and publisher who helped establish the pattern of the modern newspaper. In his time he was one of the most powerful journalists in the United States, and he’s best known for giving his name to the prestigious Pulitzer prize. His quote: “Put it before them briefly so they will […]
10 step guide to writing a crisis statement
If your organisation is in the midst of an emergency or critical situation, you may well need to write a crisis statement to deliver to the press. Here is our 10 point guide to writing a crisis statement: Be concise – no more than 2-3 (shortish) sentences. If it is too long, the journalist will […]
Manual photography cheat sheet
Antonio Leanza is the owner of The London School of Photography. We’re delighted he has allowed us to share London School of Photography’s Manual Photography Cheat Sheet. The “Manual Photography Cheat Sheet” shows you how to up your photography game from automatic to manual shooting. Shooting in manual helps you create sharp, well composed photography, […]
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