Mark Nusca is managing partner at independent Toronto based PR consultancy Relay Communications Inc. He was a journalist on the Canadian newspapers, the The Globe and Mail and National Post, and is now a communications strategist and media trainer. We’re delighted he has allowed us to share his post about crisis communications in the digital age. Did anyone blow […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
How to get TV coverage
Most PR departments and agencies we work with have excellent relationships with their target print media, and do a great job securing coverage. However, many find it more tricky to interest TV programmes in their stories. This is a shame, because there are undoubtedly thousands of stories out there which would work brilliantly on television, […]
The benefits of entering awards
Have you ever entered your business for an award? Are you an award winner? If not, it’s something which is well-worth considering. Winning, or even being nominated, is an excellent opportunity for some positive PR both in the short and long-term. After all, if you win, you will always be able to describe your business as “award-winning” […]
Pulitzer’s quote on good writing
Joseph Pulitzer was an American newspaper editor and publisher who helped establish the pattern of the modern newspaper. In his time he was one of the most powerful journalists in the United States, and he’s best known for giving his name to the prestigious Pulitzer prize. His quote: “Put it before them briefly so they will […]
10 step guide to writing a crisis statement
If your organisation is in the midst of an emergency or critical situation, you may well need to write a crisis statement to deliver to the press. Here is our 10 point guide to writing a crisis statement: Be concise – no more than 2-3 (shortish) sentences. If it is too long, the journalist will […]
Manual photography cheat sheet
Antonio Leanza is the owner of The London School of Photography. We’re delighted he has allowed us to share London School of Photography’s Manual Photography Cheat Sheet. The “Manual Photography Cheat Sheet” shows you how to up your photography game from automatic to manual shooting. Shooting in manual helps you create sharp, well composed photography, […]
How Social Networks & Blogs Help in Business Development
With thanks to Rachel Summers for this guest post about how social networks help your business to develop. She is a newspaper reporter and freelance creative writer and editor. It’s a generally accepted fact that an online presence is absolutely essential for any business. Simply staying afloat, never mind growing and building a solid foundation […]
The five secrets of successful Press Releases
What does a press release need to include to be successful? Well, for me, if you can take these five simple points into account, then you will give yourself a better chance of a journalist publishing your story. Make sure it’s a good story – and not a puff piece. Stories which blatantly aim to […]
What to put in a crisis communications manual
Most well run companies have thought about the potential risks which could disrupt their operations – and even damage their reputation. Anything from a fire shutting down manufacturing to financial irregularities to accidents and human error can all have serious consequences. And most of our clients have emergency procedures in place. But when we talk […]
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