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Making the Media Work for You

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What is good writing?

by Ann Wright, November 13, 2019

Good writing guide

What is good writing? Well, in 1982, David Ogilvy, the founder of the PR giant, Ogilvy and Mather, sent a memo to his writers, headed How to Write. I recently came across this, and it chimed so well with the points I make to delegates on writing and press release courses, that I decided to […]

Filed Under: General, Public Relations Tagged With: Good writing, Ogilvy & Mather, Writing training

Podcasts: engaging, affordable, effective & fun

by Ann Wright, June 21, 2019

Adam Batstone Rough House podcasts

Adam Batstone is a former BBC News editor who helped produce some of the BBC’s first podcasts almost 20 years ago and now works with organisations and businesses who are keen to make their own podcasts. We are delighted he has written this piece about podcasting for us.  Finding ways to speak to reach your […]

Filed Under: General, Guest posts, Public Relations Tagged With: Podcast training, Podcasts

Words, words: keep your copy crisp and snappy

by Ann Wright, February 11, 2019

Writing courses - keyboard

When it comes to writing, I’m a firm believer that less is more: wordy sentences are difficult to understand and confusing. However, all too often, people use long words and complicated sentence construction which mean that the reader has to work far too hard. The problem is that once you’ve got into that writing habit […]

Filed Under: General, Public Relations Tagged With: Copywriting, Writing courses

PR made easy for SMEs: webinar

by Ann Wright, January 16, 2019

This month, I was privileged to be asked to deliver a webinar PR made easy for SMEs, by Start Up Richmond. During the webinar we discussed how to do your own PR, including how the media works and what they’re looking for, what makes a good story, how to decide the right media outlet for […]

Filed Under: Media Consultancy, Public Relations Tagged With: Media Strategy, PR, Start Up Richmond

Media Skills for Conservators

by Ann Wright, December 11, 2018

Media Skills for Conservators

Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]

Filed Under: All posts, Media Consultancy, Public Relations Tagged With: ICON, media skills, speaking

The crisis minefield widens in the digital age

by Ann Wright, September 14, 2018

Crisis communications Mark Nusca

Mark Nusca is managing partner at independent Toronto based PR consultancy Relay Communications Inc. He was a journalist on the Canadian newspapers, the The Globe and Mail and National Post, and is now a communications strategist and media trainer. We’re delighted he has allowed us to share his post about crisis communications in the digital age.  Did anyone blow […]

Filed Under: Crisis Management, General, Public Relations Tagged With: Crisis Communications, Mark Nusca

How to handle a press conference: five quick tips

by Ann Wright, July 15, 2018

Press conference microphones

If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]

Filed Under: All posts, Media Consultancy, Media Training, Public Relations Tagged With: Media Training, PR, PR Tips, Press Conferences, Twitter Tips

How to get TV coverage

by Ann Wright, May 15, 2018

How to secure TV coverage

Most PR departments and agencies we work with have excellent relationships with their target print media, and do a great job securing coverage. However, many find it more tricky to interest TV programmes in their stories. This is a shame, because there are undoubtedly thousands of stories out there which would work brilliantly on television, […]

Filed Under: General, Media Consultancy, Public Relations Tagged With: How to get TV coverage, Television, TV coverage

The benefits of entering awards

by Ann Wright, April 13, 2018

PR benefits of entering awards

Have you ever entered your business for an award? Are you an award winner? If not, it’s something which is well-worth considering. Winning, or even being nominated, is an excellent opportunity for some positive PR both in the short and long-term. After all, if you win, you will always be able to describe your business as “award-winning” […]

Filed Under: All posts, Media Consultancy, Public Relations

Pulitzer’s quote on good writing

by Ann Wright, February 1, 2018

Joseph Pulitzer was an American newspaper editor and publisher who helped establish the pattern of the modern newspaper. In his time he was one of the most powerful journalists in the United States, and he’s best known for giving his name to the prestigious Pulitzer prize. His quote: “Put it before them briefly so they will […]

Filed Under: General, Public Relations Tagged With: Copywriting, Good quotes, Pulitzer, Writing

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