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Making the Media Work for You

Making the Media Work for You

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Top tips for brilliant DIY business video

October 13, 2017

Video is becoming more and more important as a way of communicating with clients, staff and the wider world. Paul Curran, who leads our Smart Video training courses, has written this brilliant guide to DIY business video.  What would you rather do – read five pages of text or watch a two minute video? If […]

Filed Under: General, Television and Video Production Tagged With: DIY Business Video, Smart video

How to maximise video marketing

August 15, 2017

Facebook and Twitter icons - crisis communications

Gareth Simpson is an SEO pro with over a decade in the industry, and he’s done it all: freelancer, entrepreneur, agency owner. He’s written this fantastic guide on how to weave video into your content marketing mix.  Still struggling to use video in your business? Not sure how to maximise video marketing ROI?  Knowing that 80% of […]

Filed Under: All posts, Television and Video Production Tagged With: Content marketing, Video

Video production training: filming a sequence

July 27, 2017

Paul Curran smart video content

If you are producing a video which shows an activity, rather than a talking head, then you will need to film a sequence. A sequence shows the action as it happens – and it is very simple to film. As we demonstrated in our last Smart Video production training course, all you need is four basic […]

Filed Under: All posts, Television and Video Production Tagged With: Video production training, Video sequences

Video content: storage best practice

April 28, 2017

Smart Video production

We recently ran our smartphone video training course for a PR agency, who plan to use their skills to create content for clients. One issue which cropped up was how to store the huge quantities of rushes they were likely to film. Here, our Smart Video expert, Paul Curran, gives his top tips: Content is king […]

Filed Under: All posts, Television and Video Production Tagged With: Smart video, Video content management, Video production

How produce a video on your phone

January 26, 2017

Here are two videos produced by trainees on our new Smart Video course which showed them how to produce videos using their smartphone. We ran our first course for the Churches Conservation Trust, training nine volunteers and staff to film and edit short videos of the churches under their care. The idea is that these will be […]

Filed Under: All posts, Television and Video Production Tagged With: Do it yourself video, How to produce a video on your phone, Smart video, Video production training

Smart Video – DIY video training

January 16, 2017

Video training for smartphones

Do you use video as a tool to promote your business, organisation or campaigns? And if you don’t, do you feel as if you ought to? With predictions saying that by 2019, global consumer internet video traffic will account for 80 percent of all consumer internet traffic,* the pressure to use video as a marketing and PR […]

Filed Under: All posts, Media Training, Television and Video Production Tagged With: Editing, Filming, Smart phone videos, Video Training

My memories of the Queen at 90 production

June 14, 2016

If you live in the UK, you can hardly fail to have noticed that the Queen had her (official) 90th birthday at the weekend. As usual, this was celebrated with a series of events – a church service at St Paul’s Cathedral on Friday, Trooping the Colour on Saturday, and the Patron’s Lunch on Sunday. […]

Filed Under: All posts, General, Television and Video Production Tagged With: BBC, Production, Queen at 90

Overcoming nerves in media interviews: 8 tips

May 15, 2016

TV studio nerves

You are now ready for radio and television interviews. You are prepared, you know your key messages, you’ve worked out how you’ll deal with tricky questions, you look great, and you are ready to go. You get to the TV studios on time, and then it happens. You realize you’ll be the one in front of […]

Filed Under: General, Media Training, Television and Video Production Tagged With: Interview nerves, Media Training, TV studio

Seven ways to use a corporate video

March 14, 2016

Rough House Video Production

Whether you are a business, or a not-for-profit, you have probably been told that a corporate video is a must in the modern world of PR and marketing. The statistics seem to bear this out – the 2015 Video Marketing Trends report found 93% of marketers use video for online marketing, sales or communication. It […]

Filed Under: General, Television and Video Production Tagged With: Corporate video, Production, Video production

TV coverage: how TV reports work

January 20, 2016

How to increase TV coverage

What kind of impact would TV coverage focusing on your issue or campaign have? Especially as nowadays, anything that is on TV is repeated throughout the day on 24 hour news, and is automatically online and on social media too. For so many people gaining TV coverage can seem completely out of reach. If you’re seeking […]

Filed Under: General, Public Relations, Television and Video Production Tagged With: PR, Public Relations, TV coverage

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