What do you need to consider when you’re planning a video? Traditionally the process of creating a video is divided into “pre-production” (planning), “production” (filming) and “post-production” (editing). The more organised you are in pre-production, the smoother production, and post-production will go – and the better the final video. While the questions below are aimed […]
Top tips for brilliant DIY business video
Video is becoming more and more important as a way of communicating with clients, staff and the wider world. Paul Curran, who leads our Smart Video training courses, has written this brilliant guide to DIY business video. What would you rather do – read five pages of text or watch a two minute video? If […]
How to maximise video marketing
Gareth Simpson is an SEO pro with over a decade in the industry, and he’s done it all: freelancer, entrepreneur, agency owner. He’s written this fantastic guide on how to weave video into your content marketing mix. Still struggling to use video in your business? Not sure how to maximise video marketing ROI? Knowing that 80% of […]
Video production training: filming a sequence
If you are producing a video which shows an activity, rather than a talking head, then you will need to film a sequence. A sequence shows the action as it happens – and it is very simple to film. As we demonstrated in our last Smart Video production training course, all you need is four basic […]
Video content: storage best practice
We recently ran our smartphone video training course for a PR agency, who plan to use their skills to create content for clients. One issue which cropped up was how to store the huge quantities of rushes they were likely to film. Here, our Smart Video expert, Paul Curran, gives his top tips: Content is king […]
How produce a video on your phone
Here are two videos produced by trainees on our new Smart Video course which showed them how to produce videos using their smartphone. We ran our first course for the Churches Conservation Trust, training nine volunteers and staff to film and edit short videos of the churches under their care. The idea is that these will be […]
Smart Video – DIY video training
Do you use video as a tool to promote your business, organisation or campaigns? And if you don’t, do you feel as if you ought to? With predictions saying that by 2019, global consumer internet video traffic will account for 80 percent of all consumer internet traffic,* the pressure to use video as a marketing and PR […]
My memories of the Queen at 90 production
If you live in the UK, you can hardly fail to have noticed that the Queen had her (official) 90th birthday at the weekend. As usual, this was celebrated with a series of events – a church service at St Paul’s Cathedral on Friday, Trooping the Colour on Saturday, and the Patron’s Lunch on Sunday. […]
Overcoming nerves in media interviews: 8 tips
You are now ready for radio and television interviews. You are prepared, you know your key messages, you’ve worked out how you’ll deal with tricky questions, you look great, and you are ready to go. You get to the TV studios on time, and then it happens. You realize you’ll be the one in front of […]
Seven ways to use a corporate video
Whether you are a business, or a not-for-profit, you have probably been told that a corporate video is a must in the modern world of PR and marketing. The statistics seem to bear this out – the 2015 Video Marketing Trends report found 93% of marketers use video for online marketing, sales or communication. It […]
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