If your charity is being offered broadcast interviews, these are a fantastic opportunity to raise your profile and to spread the word about what you do. However, there are a few key questions you need to ask, to make sure you get the most out of the opportunity. Before diving in and giving the journalist […]
How to handle a doorstep interview
It is most business leader’s worst nightmare – a doorstep interview. Here’s what happens … with your business in the midst of a crisis, the media are camped on your doorstep, demanding blood. The moment you step outside, you’ll have to fight your way through the cameras and be bombarded with questions you’re not ready […]
TV interview descends into La La La La La Land
During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]
Smart Video – DIY video training
Do you use video as a tool to promote your business, organisation or campaigns? And if you don’t, do you feel as if you ought to? With predictions saying that by 2019, global consumer internet video traffic will account for 80 percent of all consumer internet traffic,* the pressure to use video as a marketing and PR […]
Taking control of an interview – planting & seeding
Imagine giving an interview to a journalist, and they ask perfect questions – and you give perfect answers. Every single one gives you an opportunity to show yourself and your organisation in the most positive light, and deliver the key messages you have carefully prepared. How can you achieve this? Well, it’s all about taking […]
How to speak to journalists
It might sound very old fashioned to talk about your “telephone manner” but it matters. Whether you’re operating a switchboard, making sales calls or working in PR, you won’t get far if you don’t know how to communicate well by phone. As a PR professional, how often do you stop and think about what subliminal […]
Overcoming nerves in media interviews: 8 tips
Here we are focusing on overcoming nerves when you do an interview with a journalist. You are prepared, you know your key messages, you’ve worked out how you’ll deal with tricky questions, you look great, and you are ready to go. You get to the TV studios on time, and then it happens. You realize you’ll […]
Media and social media strategy course
If you want to boost sales, increase your influence and improve your reputation, the media and social media are very powerful tools. But neither front page or viral coverage does not just happen. Before you even consider contacting journalists or posting online to generate interest in your expertise and your stories, you need to have laid […]
Why every charity needs a crisis strategy
Once upon a time, charities were sacred cows – untouchable by the media, never to face any criticism. No more. Now headlines like the ones below mean that no charity is off limits: “Charities cash in on relatives of the dead” “Scandal of animal charity fat cat” “New shame of the charities: Widower’s details were […]
Crisis communications interviews: our favourite examples
Very often during our training courses we play clips of crisis communications interviews to demonstrate what to do – and what not to do! Here are some of our favourites: All through our courses we emphasise the importance of preparation before any interview. And this is the clip we play to make the point: We […]
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