Our team member Paul Curran describes how he found out the hard way the importance of preparing for an interview. It’s Spring 1990 and I’m a relatively novice reporter on a mission. I have my ‘trusty’ Uher (it’s a reel to reel tape recorder – which was less than trusty) slung over my shoulder and […]
Virtual media training: the benefits
The coronavirus pandemic has not been easy on business, to put it mildly: countless firms have gone under, hundreds of thousands of jobs have been lost, and even more difficult times lie ahead as we begin to feel the full effects of the contagion. As things stand, it is hard to imagine cinemas, theatres and […]
Media training courses: how we prepare
Read our infographic for an insight into how we prepare for media training courses. Contact us for more information about our media training courses on 020 8332 6200 or info@roughhouse.co.uk. by
Media Interview Crib Sheet
A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]
Online interviews: 10 golden rules
Social distancing and self-isolation have both had a major impact on how TV news is gathered and transmitted. Nowadays it is rare to see an interviewee in the studio. Rather they are sitting in their living room or spare room, staring straight down the webcam of their laptops, a clutter of book cases, pot plants, […]
BBC’s Maitlis: “Just answer the question”
Newsnight presenter Emily Maitlis echoed the thoughts of many when she delivered a scathing assessment of the way UK politicians approach media interviews. Speaking at the Cheltenham Literature Festival, she said they rarely answer questions and as often as not will say the opposite of what they really believe. Another annoying development, she said, was […]
Body language: Why you must look as well as sound the part
Preparation is key to giving successful media interviews, but if you don’t sound or look as if you care, you risk all your hard work being undone. The latter is not just about being dressed appropriately or making sure your hair or make up are okay, it’s also about body language – your eyeline, the […]
Interview preparation – three radio examples
These three interviews are ones we show in our media training courses when we’re explaining to delegates the importance of interview preparation. Even if you have a PR team who set up the interview and provide a briefing, as the interviewee, you need to take some responsibility for getting ready for your interview. After all, it […]
Chakrabarti’s lesson in interview etiquette
One of the worst things you can do in a media interview is to be rude or insult the person asking the questions. It doesn’t matter who they are and what line they take, you should always be polite and treat them with respect. Failure to do so can have painful consequences, especially when you’re […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
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