One of the worst things you can do in a media interview is to be rude or insult the person asking the questions. It doesn’t matter who they are and what line they take, you should always be polite and treat them with respect. Failure to do so can have painful consequences, especially when you’re […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
8 step guide to video interviews
You must have seen this video of a South Korean expert whose interview on BBC World News was interrupted by his two children. Robert E Kelly was being questioned about the forced departure of the country’s president when his young daughter opened the office door and wandered in. She walked over to her father, […]
Media training: Female experts in short supply
It’s hard to believe on International Women’s Day – or perhaps it isn’t – but it would appear very few female experts and executives are trained to give media interviews. This may be in part because fewer women occupy senior positions in large organisations, but that doesn’t explain the full scale of the problem. One […]
How to prepare your charity for broadcast interviews
If your charity is offered a broadcast interview, it’s a fantastic opportunity to raise your profile and to spread the word about what you do. However, there are a few key questions you need to ask, to make sure you get the most out of the opportunity. Before diving in and giving the journalist your […]
How to handle a doorstep
It’s most business leader’s worst nightmare. With your business in the midst of a crisis, the media are camped on your doorstep, demanding blood. The moment you step outside, you’ll have to fight your way through the cameras and be bombarded with questions you’re not ready to answer. The problem is that if you handle […]
TV interview descends into La La La La La Land
During a media training session the other day we were asked to name some of the most disastrous interviews on TV. As you can imagine, there was no shortage of examples. The TV interview we chose to show was Peter Ward, the chief executive of the British Dental Association (BDA), being quizzed on ITV’s Tonight programme. […]
Smart Video – DIY video training
Do you use video as a tool to promote your business, organisation or campaigns? And if you don’t, do you feel as if you ought to? With predictions saying that by 2019, global consumer internet video traffic will account for 80 percent of all consumer internet traffic,* the pressure to use video as a marketing and PR […]
Taking control of an interview – planting & seeding
Imagine giving an interview to a journalist, and they ask perfect questions – and you give perfect answers. Every single one gives you an opportunity to show yourself and your organisation in the most positive light, and deliver the key messages you have carefully prepared. How can you achieve this? Well, it’s all about taking […]
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