If you look at our list of clients, there are a LOT of acronyms: ICS (International Chamber of Shipping), GPhC (General Pharmaceutical Council), IOSH (Institution of Occupational Safety and Health), MTA (Manufacturing Technologies Association), BCC (British Chambers of Commerce), RSC (Royal Society of Chemistry), AELP (the Association of Employment and Learning Providers), NGA (National Governance […]
12 media training tips from Warren Weeks
We are delighted to share the wisdom of top Canadian media trainer, Warren Weeks, who recently posted his top 12 media training tips on Twitter. Warren has trained thousands of spokespeople over his 26 years as a media trainer. Media interviews can be nerve-wracking. Here are 12 tips to help you overachieve during your next […]
Media interviews: Seven ways to become an expert source
The growing number of news websites, talk radio and 24 hour news, coupled with an increasingly complex world mean that the appetite for “experts” who can explain issues in simple terms is ever increasing. Once you get on the radar of news organisations, they will call you back again and again for media interviews – […]
Education secretary Williamson fails to make the grade
It is amazing how forgetful people can become when things get uncomfortable. One recent example was Education Secretary Gavin Williamson’s interview about A level results on the commercial radio station LBC. After commenting on grade inflation and congratulating students and teachers alike on their achievements, Mr Williamson was asked about his own A level results […]
What to expect if you’re a “presenter’s friend”
What can you expect if a TV programme wants you to appear as a “presenter’s friend”, an expert interviewee the presenter can turn to for clarification, analysis or information about an issue? This is what we were asked ahead of a recent training course. The client asked us to help prepare one of their experts […]
Capitol punishment: Sarah Palin pays the price in GMB interview
Love him or loathe him, you can’t deny Good Morning host Piers Morgan provides some memorable TV moments. The latest came during an interview with Sarah Palin on the day Donald Trump’s second impeachment trial in the US senate was due to begin. Palin, the ex-governor of Alaska, kept avoiding questions about the trial and […]
The importance of storytelling
The value and importance of storytelling has been growing in prominence over the past few years. However, it has been recognised for centuries – way back to Ancient Greece and beyond, and a study by the University of Liverpool found that 65 per cent of all human interactions are storytelling. At the moment, I’m reading […]
International Chamber of Shipping case study
What is the International Chamber of Shipping? The International Chamber of Shipping (ICS) is the principal international trade association for shipowners and operators. Formed in 1921, it is made up of national shipowners’ associations in the Americas, Asia and Europe whose member companies operate over 80% of the world merchant fleet. What does ICS […]
Archbishop Tutu’s lesson in preparing for an interview
Our team member Paul Curran describes how he found out the hard way the importance of preparing for an interview. It’s Spring 1990 and I’m a relatively novice reporter on a mission. I have my ‘trusty’ Uher (it’s a reel to reel tape recorder – which was less than trusty) slung over my shoulder and […]
Virtual media training: the benefits
The coronavirus pandemic has not been easy on business, to put it mildly: countless firms have gone under, hundreds of thousands of jobs have been lost, and even more difficult times lie ahead as we begin to feel the full effects of the contagion. As things stand, it is hard to imagine cinemas, theatres and […]
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