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Media Interview Crib Sheet
A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]
Online interviews: 10 golden rules
Social distancing and self-isolation have both had a major impact on how TV news is gathered and transmitted. Nowadays it is rare to see an interviewee in the studio. Rather they are sitting in their living room or spare room, staring straight down the webcam of their laptops, a clutter of book cases, pot plants, […]
BBC’s Maitlis: “Just answer the question”
Newsnight presenter Emily Maitlis echoed the thoughts of many when she delivered a scathing assessment of the way UK politicians approach media interviews. Speaking at the Cheltenham Literature Festival, she said they rarely answer questions and as often as not will say the opposite of what they really believe. Another annoying development, she said, was […]
Body language: Why you must look as well as sound the part
Preparation is key to giving successful media interviews, but if you don’t sound or look as if you care, you risk all your hard work being undone. The latter is not just about being dressed appropriately or making sure your hair or make up are okay, it’s also about body language – your eyeline, the […]
Interview preparation – three radio examples
These three interviews are ones we show in our media training courses when we’re explaining to delegates the importance of interview preparation. Even if you have a PR team who set up the interview and provide a briefing, as the interviewee, you need to take some responsibility for getting ready for your interview. After all, it […]
Chakrabarti’s lesson in interview etiquette
One of the worst things you can do in a media interview is to be rude or insult the person asking the questions. It doesn’t matter who they are and what line they take, you should always be polite and treat them with respect. Failure to do so can have painful consequences, especially when you’re […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
8 step guide to video interviews
You must have seen this video of a South Korean expert whose interview on BBC World News was interrupted by his two children. Robert E Kelly was being questioned about the forced departure of the country’s president when his young daughter opened the office door and wandered in. She walked over to her father, […]
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