It may sound obvious, but when you do a radio or podcast interview, the listener can’t see you. They can’t see your expressions, your body language, your smile or frown, so all they have to judge you on is your voice. And generally, the listener is doing something else. Only part of their brain is […]
Why you should avoid “No Comment” in media interviews
When we’re running media and crisis training, we always advise our clients to avoid saying “no comment”. Here, the experienced tech journalist and media consultant Nick Huber explains why. When your company says “no comment” to the media it can be more revealing than you think – and not in a good way. Based on […]
Radio interviews: an insiders guide
When we discuss radio interviews, we tell media training delegates to remember listeners are usually doing something else, so to capture their attention, you should be particularly expressive, in both language & delivery. Here, our trainer Sarah Deech, shares her insiders guide to radio interviews. So, you’ve been booked for a radio interview. You’ve researched […]
Charity PR: 10 benefits of media training for charities
Often when charities are looking at their PR budgets and considering whether they should include media training, it is regarded as a “nice to have” rather than essential. There are, however, several benefits to putting your senior leaders and experts through a programme of training, some obvious, some not: When your charity has opportunities to […]
Media training lessons from Mick Lynch
Mick Lynch, the General Secretary of the RMT, has been widely praised for his handling of media interviews during the rail dispute – indeed we’re now using some of his interviews as examples in our media training courses. I was struck by this thread on Twitter from an NHS PR Kate Jarman, about the lessons […]
Communication for membership bodies
If you look at our list of clients, there are a LOT of acronyms: ICS (International Chamber of Shipping), GPhC (General Pharmaceutical Council), IOSH (Institution of Occupational Safety and Health), MTA (Manufacturing Technologies Association), BCC (British Chambers of Commerce), RSC (Royal Society of Chemistry), AELP (the Association of Employment and Learning Providers), NGA (National Governance […]
12 media training tips from Warren Weeks
We are delighted to share the wisdom of top Canadian media trainer, Warren Weeks, who recently posted his top 12 media training tips on Twitter. Warren has trained thousands of spokespeople over his 26 years as a media trainer. Media interviews can be nerve-wracking. Here are 12 tips to help you overachieve during your next […]
Media interviews: Seven ways to become an expert source
The growing number of news websites, talk radio and 24 hour news, coupled with an increasingly complex world mean that the appetite for “experts” who can explain issues in simple terms is ever increasing. Once you get on the radar of news organisations, they will call you back again and again for media interviews – […]
Education secretary Williamson fails to make the grade
It is amazing how forgetful people can become when things get uncomfortable. One recent example was Education Secretary Gavin Williamson’s interview about A level results on the commercial radio station LBC. After commenting on grade inflation and congratulating students and teachers alike on their achievements, Mr Williamson was asked about his own A level results […]
What to expect if you’re a “presenter’s friend”
What can you expect if a TV programme wants you to appear as a “presenter’s friend”, an expert interviewee the presenter can turn to for clarification, analysis or information about an issue? This is what we were asked ahead of a recent training course. The client asked us to help prepare one of their experts […]
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