This month, I was privileged to be asked to deliver a webinar PR made easy for SMEs, by Start Up Richmond. During the webinar we discussed how to do your own PR, including how the media works and what they’re looking for, what makes a good story, how to decide the right media outlet for […]
Media Skills for Conservators
Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
7 Examples Highlighting the Importance of Branding
Vida Barr Jones is the managing director of the branding and marketing agency, Focus7 International, which specialises in impactful creative, intelligent CRM systems and dynamic digital builds. It lives up to its strapline “we don’t do dull!” In this guest post, she gives us seven examples that highlight the importance of branding. Branding is everywhere, from […]
How to get TV coverage
Most PR departments and agencies we work with have excellent relationships with their target print media, and do a great job securing coverage. However, many find it more tricky to interest TV programmes in their stories. This is a shame, because there are undoubtedly thousands of stories out there which would work brilliantly on television, […]
The benefits of entering awards
Have you ever entered your business for an award? Are you an award winner? If not, it’s something which is well-worth considering. Winning, or even being nominated, is an excellent opportunity for some positive PR both in the short and long-term. After all, if you win, you will always be able to describe your business as “award-winning” […]
8 step guide to video interviews
You must have seen this video of a South Korean expert whose interview on BBC World News was interrupted by his two children. Robert E Kelly was being questioned about the forced departure of the country’s president when his young daughter opened the office door and wandered in. She walked over to her father, […]
11 points to include in crisis comms strategies
No-one wants their organisation to face a crisis. Everyone hopes it may never happen. However, just in case it does, it’s essential to have a robust plan in place which will protect your reputation. 11 points to factor into developing a crisis communications strategy If your incident involves the emergency services – say a chemical spill or a serious […]
Good communication skills: using the right words
There is an oft-quoted statistic that the words you say make up just seven percent of successful communication skills. However, that doesn’t mean you shouldn’t think about them carefully. Here are three quick tips: The art of listening The first key to communicating well is to learn the art of listening. This is really the […]
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