Vida Barr Jones is the managing director of the branding and marketing agency, Focus7 International, which specialises in impactful creative, intelligent CRM systems and dynamic digital builds. It lives up to its strapline “we don’t do dull!” In this guest post, she gives us seven examples that highlight the importance of branding. Branding is everywhere, from […]
Eight lessons about trade exhibitions
My client Bold Clarity recently exhibited at its first trade exhibition, the Entrepreneurs Organisation Global University – London, at the Grosvenor House Hotel in Park Lane. It was a learning curve for all of us, so Bold Clarity founder Julia Langkraehr, has written this post about the lessons we’ll take to future exhibitions. The EO Global University […]
Guest post: did you know you’re a thought leader
We are delighted that Ceri-Jane Hackling, Managing Director of Cerub PR, has written such an insightful post about thought leaders. Ceri is an award winning entrepreneur who started Cerub PR in 2003. Cerub PR works with thought leading individuals and companies to raise their profile using traditional, digital & social media. Clients regularly appear on TV, radio, in national newspapers & magazines. […]
10 tips for membership bodies to audit PR
At Rough House, we work a lot with membership bodies – we have trained everyone from the Manufacturing Technologies Association to the Joint Council of Qualifications. Our friends at Bojangle Communications also specialise in working with membership organisations, and their founder Lindsey Collumbell has agreed to share her top 10 tips on how they should audit their […]
Guest post: 10 top photography tips
matm is a marketing company based in Telford in Shropshire. It works mainly with B2B clients, providing web development, graphic design, PR, print management and marketing consultancy. We’re delighted that their PR manager, Andy Comber, has agreed to write this guest post for us about how to take a good photograph. Before moving into PR, Andy […]
Is your branding good or bad?
Is your brand being recognised for the right reasons? Is your branding being recognised at all? PR expert Nicky Rudd from Padua Communications explains the different stages of brand recognition. Are you a local business with a recognised brand? When your customers see your logo, what do they expect from you? Do they know it’s you? […]
Top 10 tips for choosing a video producer
Shelle Luscombe is a vocalist, freelance presenter, event host and voiceover artist, who recently updated her website and added a new video. She worked with two different production companies, before the second produced a video she was happy with. We are delighted that she has written this guest post with her top tips for choosing […]
How Google changed journalism & how PRs should react
Paul Curran, who is one of our media training team, was a reporter for the BBC for over 20 years. He has experienced at first hand how the internet has revolutionised the way the media operates. Here he talks about the impact of Google on his working life, and how PR departments – and those doing […]
3 reasons CEOs should take control of their communications
In this guest post, PR expert Sue Rizzello explains why CEOs MUST take responsibility for their own communications. You are the boss, so PR is somebody else’s job, right? Wrong! In these times of rapid global information sharing, CEOs, senior managers and entrepreneurs must be confident and capable communications leaders. If you’re the boss, communication is […]
A writing and filming challenge
This week, we have a challenge for you laid down by our friend Rebecca Dowman – an extremely successful writer who runs Content Consulting, which provides strategic editorial consultancy and content to leading companies. When you finish reading this, do something you’ve never done before. If you do, you could soon find yourself embracing another new thing, then […]
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