Social distancing and self-isolation have both had a major impact on how TV news is gathered and transmitted. Nowadays it is rare to see an interviewee in the studio. Rather they are sitting in their living room, their spare room, staring straight down the webcam of their laptops, a clutter of book cases, pot plants, […]
Lock-down services from Rough House Media
With the whole world in quarantine and businesses facing challenging and uncertain times, Rough House Media has adapted its lockdown services, and can help our clients in three main ways: If your business is under the spotlight, we can provide crisis communications support, crafting responses to help you protect your reputation in the long-term. If […]
Coronavirus crisis: How to keep your good name
Here are our top tips for managing your reputation through the coronavirus crisis: Do the right thing: show that you care about your staff, your clients and the wider public. Witness the backlash against Britannia Hotels for treating their staff badly and Sports Direct for defying the lock-down. Keep communicating: don’t let there be a […]
Coronavirus outbreak: A question of trust
I went into Boots to pick up a prescription (nothing serious) and as I was queuing, I spotted a notice about surgical masks. It said they had all been sold out and gave no indication when further stocks would be available. When I asked an assistant if she knew any more, she shrugged her shoulders […]
Handling a crisis: Getting the comms right
We often focus on things that go wrong, but here is an example of a company handling a crisis well. So, credit where it is due. The gas supplier Cadent and the local authority responded quickly and sympathetically to an emergency that affected over 2,000 homes. It started when a water main burst in a […]
Crisis management: a deeper dive
One of the most crucial – yet most neglected – areas of business planning is to know how you’re going to protect your reputation if an emergency or crisis unfolds. We often find that crisis management is low down on the list of priorities for a PR department – until the worst happens and they […]
Happy Christmas from Rough House Media
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What is good writing?
What is good writing? Well, in 1982, David Ogilvy, the founder of the PR giant, Ogilvy and Mather, sent a memo to his writers, headed How to Write. I recently came across this, and it chimed so well with the points I make to delegates on writing and press release courses, that I decided to […]
Body language: Why you must look as well as sound the part
Preparation is key to giving successful media interviews, but if you don’t sound or look as if you care, you risk all your hard work being undone. The latter is not just about being dressed appropriately or making sure your hair or make up are okay, it’s also about body language – your eyeline, the […]
Interview preparation – three radio examples
These three interviews are ones we show in our media training courses when we’re explaining to delegates the importance of interview preparation. Even if you have a PR team who set up the interview and provide a briefing, as the interviewee, you need to take some responsibility for getting ready for your interview. After all, it […]
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