If you are producing a lot of videos, whether using a smartphone or a video camera, it is important to be organised, with good content curation, or you’ll find your equipment doesn’t work or vital shots can get lost or be deleted. Here are some tips on how to organise your content curation to make […]
Rocket fuel for story ideas
So often, when I am training PR people, especially those working in agencies, they complaint that they’re expected to promote stories which they know are simply not very interesting. I am a strong advocate of being honest with clients and managing their expectations – ie making it clear that their story is unlikely to get […]
Education secretary Williamson fails to make the grade
It is amazing how forgetful people can become when things get uncomfortable. One recent example was Education Secretary Gavin Williamson’s interview about A level results on the commercial radio station LBC. After commenting on grade inflation and congratulating students and teachers alike on their achievements, Mr Williamson was asked about his own A level results […]
Script-writing advice
On a recent writing course, we were asked to include some script-writing advice, for the company’s corporate videos. I canvassed the opinions of the wonderful Rough House team, who have made thousands of documentaries, news reports and corporate videos between them. Here is their top script-writing advice: Planning (aka pre-production) As with all pieces of […]
The dangers of confused messaging
Credit where it’s due, the government has done extremely well with the rollout of Covid-19 vaccinations. On May 25 the vaccines minister Nadhim Zahawi told MPs approximately 72% of all adults in the UK had received their first dose and 43% had received both. The figures are impressive but unfortunately one cannot day the same […]
Successful panel facilitation
Chairing or facilitating a panel discussion is a particular skill. When many experts and specialists in their field are asked to do this, they discover that it is not as easy as they imagined. Pitching and introducing the session, involving everyone, promoting audience engagement, dealing with difficult panellists and ending the discussion can all be […]
Planning a presentation: key questions to ask yourself
When planning a presentation you need to think about your audience and ask what you want them to learn and take away from it. Our presentation trainer Sue Carruthers says that knowing your objectives will give you clarity and enable you to see how much potential content you can discard. For example, if you want […]
Infographic: Five ways to protect your reputation in a crisis
There are five steps you can take to protect your reputation in a crisis … do the right thing, keep communicating, know the facts, keep your messages aligned have a plan Our infographic gives you more detail about each of these: Rough House Media can work with you to develop your crisis communications plans, and help […]
Capitol punishment: Sarah Palin pays the price in GMB interview
Love him or loathe him, you can’t deny Good Morning host Piers Morgan provides some memorable TV moments. The latest came during an interview with Sarah Palin on the day Donald Trump’s second impeachment trial in the US senate was due to begin. Palin, the ex-governor of Alaska, kept avoiding questions about the trial and […]
Legal checks when making a video
Companies and organisations are increasingly using videos shot on mobile phones to promote themselves and their campaigns. As well as being relatively cheap, they can be fun to work on and – when well done – reap huge benefits. But there are also pitfalls if you fail to carry out relevant checks before filming and […]
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