What is good writing? Well, in 1982, David Ogilvy, the founder of the PR giant, Ogilvy and Mather, sent a memo to his writers, headed How to Write. I recently came across this, and it chimed so well with the points I make to delegates on writing and press release courses, that I decided to […]
Body language: Why you must look as well as sound the part
Preparation is key to giving successful media interviews, but if you don’t sound or look as if you care, you risk all your hard work being undone. The latter is not just about being dressed appropriately or making sure your hair or make up are okay, it’s also about body language – your eyeline, the […]
Interview preparation – three radio examples
These three interviews are ones we show in our media training courses when we’re explaining to delegates the importance of interview preparation. Even if you have a PR team who set up the interview and provide a briefing, as the interviewee, you need to take some responsibility for getting ready for your interview. After all, it […]
Podcasts: engaging, affordable, effective & fun
Adam Batstone is a former BBC News editor who helped produce some of the BBC’s first podcasts almost 20 years ago and now works with organisations and businesses who are keen to make their own podcasts. We are delighted he has written this piece about podcasting for us. Finding ways to speak to reach your […]
Off the record: lessons from the Huawei controversy
The government has become embroiled in another unwanted controversy – this time over leaked information about a meeting of the National Security Council. It would appear the Council, which is chaired by the PM and is made up of senior cabinet ministers, is anything but secure after details of their talks were passed on to […]
Words, words: keep your copy crisp and snappy
When it comes to writing, I’m a firm believer that less is more: wordy sentences are difficult to understand and confusing. However, all too often, people use long words and complicated sentence construction which mean that the reader has to work far too hard. The problem is that once you’ve got into that writing habit […]
Christmas Greetings from Rough House Media
We would like to wish our clients, suppliers and everyone who enjoys our posts a Merry Christmas and a happy, healthy and successful New Year. We have enjoyed working with all our clients this year, and are looking forward to new challenges in 2019. by
George Osborne mea culpa: Never too late to say sorry?
Former chancellor George Osborne has finally admitted that he and David Cameron let the Remain side down in the EU referendum. The expression of regret came on the BBC’s Newsnight programme more than two years after the UK voted to leave the European Union. Exit polls suggested Remain had won by a narrow margin but […]
Images from a crisis simulation …
Here are some images from a crisis simulation we ran in Berlin on behalf of Institutional Investor. by
Debut novel Astraia hits the bookstands
We are thrilled that our co-founder Graham Fitzgerald has had his first novel published this month – it’s called Astraia: Spirit of Defiance. Here is his take on how he did it. I remember someone asking me when I was 20: “What is it you most want to do?” “Be a writer,” came the reply. […]
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