Vida Barr Jones is the managing director of the branding and marketing agency, Focus7 International, which specialises in impactful creative, intelligent CRM systems and dynamic digital builds. It lives up to its strapline “we don’t do dull!” In this guest post, she gives us seven examples that highlight the importance of branding. Branding is everywhere, from […]
How to get TV coverage
Most PR departments and agencies we work with have excellent relationships with their target print media, and do a great job securing coverage. However, many find it more tricky to interest TV programmes in their stories. This is a shame, because there are undoubtedly thousands of stories out there which would work brilliantly on television, […]
8 step guide to video interviews
You must have seen this video of a South Korean expert whose interview on BBC World News was interrupted by his two children. Robert E Kelly was being questioned about the forced departure of the country’s president when his young daughter opened the office door and wandered in. She walked over to her father, […]
Jamie Carragher spitting spat: Beware mobile phone cameras
The spitting incident involving the former Liverpool and England defender and Sky Sports pundit Jamie Carragher is a lesson for us all. Carragher was caught on video spitting from the window of his car at another vehicle which had pulled up alongside. It was driven by a man who was goading him about Manchester United’s […]
Pulitzer’s quote on good writing
Joseph Pulitzer was an American newspaper editor and publisher who helped establish the pattern of the modern newspaper. In his time he was one of the most powerful journalists in the United States, and he’s best known for giving his name to the prestigious Pulitzer prize. His quote: “Put it before them briefly so they will […]
Orwell’s Rules of Good Writing
Recently I spotted Orwell’s Rules of Good Writing – and loved them so much, I used them during my press release writing course this week. They work, whether you are writing a press release or any other kind of copy, from websites to articles to briefings to marketing materials. Orwell’s Rules of Good Writing If […]
Top tips for brilliant DIY business video
Video is becoming more and more important as a way of communicating with clients, staff and the wider world. Paul Curran, who leads our Smart Video training courses, has written this brilliant guide to DIY business video. What would you rather do – read five pages of text or watch a two minute video? If […]
How to handle a doorstep
It’s most business leader’s worst nightmare. With your business in the midst of a crisis, the media are camped on your doorstep, demanding blood. The moment you step outside, you’ll have to fight your way through the cameras and be bombarded with questions you’re not ready to answer. The problem is that if you handle […]
The five secrets of successful Press Releases
What does a press release need to include to be successful? Well, for me, if you can take these five simple points into account, then you will give yourself a better chance of a journalist publishing your story. Make sure it’s a good story – and not a puff piece. Stories which blatantly aim to […]
What to put in a crisis communications manual
Most well run companies have thought about the potential risks which could disrupt their operations – and even damage their reputation. Anything from a fire shutting down manufacturing to financial irregularities to accidents and human error can all have serious consequences. And most of our clients have emergency procedures in place. But when we talk […]
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