Here are our top tips for managing your reputation through the coronavirus crisis: Do the right thing: show that you care about your staff, your clients and the wider public. Witness the backlash against Britannia Hotels for treating their staff badly and Sports Direct for defying the lock-down. Keep communicating: don’t let there be a […]
Crisis, what crisis? Near perfect response to Coronavirus
When you’re hit by something as potentially harmful as coronavirus, you need to keep calm, come up with a plan (if you haven’t got one already) and communicate that simply and clearly to your staff and customers. As well as wanting to know you’re on top of things, people will also want to feel you’re […]
Handling a crisis: Getting the comms right
We often focus on things that go wrong, but here is an example of a company handling a crisis well. So, credit where it is due. The gas supplier Cadent and the local authority responded quickly and sympathetically to an emergency that affected over 2,000 homes. It started when a water main burst in a […]
Crisis management: a deeper dive
One of the most crucial – yet most neglected – areas of business planning is to know how you’re going to protect your reputation if an emergency or crisis unfolds. We often find that crisis management is low down on the list of priorities for a PR department – until the worst happens and they […]
Learn from your mistakes – turn doubters into ‘Beliebers’
What should you do when you make a big mistake – own up and apologise or try to cover it up and pretend it never happened? The Canadian pop star Justin Bieber has decided on the former – a classic tactic of reputation management – and by all accounts it’s winning over doubters and the […]
Crisis statement: case study analysis
It is with regret that a fire at the xxxxxxx has caused extensive roof damage. The cause is as yet unknown but maintenance was being carried out on the roof by external contractors. Fortunately due to the efforts of the emergency services the damage was largely contained to the spa and we are extremely grateful. […]
George Osborne mea culpa: Never too late to say sorry?
Former chancellor George Osborne has finally admitted that he and David Cameron let the Remain side down in the EU referendum. The expression of regret came on the BBC’s Newsnight programme more than two years after the UK voted to leave the European Union. Exit polls suggested Remain had won by a narrow margin but […]
Images from a crisis simulation …
Here are some images from a crisis simulation we ran in Berlin on behalf of Institutional Investor. by
The crisis minefield widens in the digital age
Mark Nusca is managing partner at independent Toronto based PR consultancy Relay Communications Inc. He was a journalist on the Canadian newspapers, the The Globe and Mail and National Post, and is now a communications strategist and media trainer. We’re delighted he has allowed us to share his post about crisis communications in the digital age. Did anyone blow […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
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