Mark Nusca is managing partner at independent Toronto based PR consultancy Relay Communications Inc. He was a journalist on the Canadian newspapers, the The Globe and Mail and National Post, and is now a communications strategist and media trainer. We’re delighted he has allowed us to share his post about crisis communications in the digital age. Did anyone blow […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
Jamie Carragher spitting spat: Beware mobile phone cameras
The spitting incident involving the former Liverpool and England defender and Sky Sports pundit Jamie Carragher is a lesson for us all. Carragher was caught on video spitting from the window of his car at another vehicle which had pulled up alongside. It was driven by a man who was goading him about Manchester United’s […]
10 step guide to writing a crisis statement
If your organisation is in the midst of an emergency or critical situation, you may well need to write a crisis statement to deliver to the press. Here is our 10 point guide to writing a crisis statement: Be concise – no more than 2-3 (shortish) sentences. If it is too long, the journalist will […]
How to handle a doorstep
It’s most business leader’s worst nightmare. With your business in the midst of a crisis, the media are camped on your doorstep, demanding blood. The moment you step outside, you’ll have to fight your way through the cameras and be bombarded with questions you’re not ready to answer. The problem is that if you handle […]
What to put in a crisis communications manual
Most well run companies have thought about the potential risks which could disrupt their operations – and even damage their reputation. Anything from a fire shutting down manufacturing to financial irregularities to accidents and human error can all have serious consequences. And most of our clients have emergency procedures in place. But when we talk […]
German star’s reputation scorched by fireworks case
An Englishman who went to a concert by the popular German singer Andrea Berg did not expect to end up all over the national press after an incident which has tarnished her reputation. Brian Hicks, who lives near Dusseldorf, was hit in the eye by a firework during a display at the end of the […]
London Zoo gorilla escape: 4 lessons on how to handle an emergency
You’d have to have been deep in the forests of the Congo not to have realised that Kumbuka, a 29 stone silverback gorilla, had escaped from London Zoo last week. The escape caused a media frenzy – my favourite fact to emerge is that Kumbuka drank five litres of neat blackcurrant squash – and this […]
Crisis quotation
I was really struck by this quotation by John F Kennedy, which I came across recently, and felt I had to share it: “When written Chinese, the word is composed of two characters. One represents danger and the other represents opportunity.” This is so true: if you handle an emergency or crisis well, it can enhance […]
How to manage a PR disaster: 5 tips
Every business, at some time, finds itself facing a PR disaster. It may not be of your making, it may start with a small seed that grows out of all proportion, it may be something which is outside your control. But these days, whatever the cause, problems have the potential to damage or derail your […]
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