One of the most crucial – yet most neglected – areas of business planning is to know how you’re going to protect your reputation if an emergency or crisis unfolds. We often find that crisis management is low down on the list of priorities for a PR department – until the worst happens and they […]
Learn from your mistakes – turn doubters into ‘Beliebers’
What should you do when you make a big mistake – own up and apologise or try to cover it up and pretend it never happened? The Canadian pop star Justin Bieber has decided on the former – a classic tactic of reputation management – and by all accounts it’s winning over doubters and the […]
Crisis statement: case study analysis
It is with regret that a fire at the xxxxxxx has caused extensive roof damage. The cause is as yet unknown but maintenance was being carried out on the roof by external contractors. Fortunately due to the efforts of the emergency services the damage was largely contained to the spa and we are extremely grateful. […]
George Osborne mea culpa: Never too late to say sorry?
Former chancellor George Osborne has finally admitted that he and David Cameron let the Remain side down in the EU referendum. The expression of regret came on the BBC’s Newsnight programme more than two years after the UK voted to leave the European Union. Exit polls suggested Remain had won by a narrow margin but […]
Images from a crisis simulation …
Here are some images from a crisis simulation we ran in Berlin on behalf of Institutional Investor. by
The crisis minefield widens in the digital age
Mark Nusca is managing partner at independent Toronto based PR consultancy Relay Communications Inc. He was a journalist on the Canadian newspapers, the The Globe and Mail and National Post, and is now a communications strategist and media trainer. We’re delighted he has allowed us to share his post about crisis communications in the digital age. Did anyone blow […]
What do you learn in a crisis simulation?
Why might your company need a crisis simulation? Indeed what is a crisis simulation? In easy terms, it is when we recreate a potential emergency situation, and your team have to deal with the PR fall out – reacting in real time. This could involve the whole company, your senior leadership team, your PR department, […]
Jamie Carragher spitting spat: Beware mobile phone cameras
The spitting incident involving the former Liverpool and England defender and Sky Sports pundit Jamie Carragher is a lesson for us all. Carragher was caught on video spitting from the window of his car at another vehicle which had pulled up alongside. It was driven by a man who was goading him about Manchester United’s […]
10 step guide to writing a crisis statement
If your organisation is in the midst of an emergency or critical situation, you may well need to write a crisis statement to deliver to the press. Here is our 10 point guide to writing a crisis statement: Be concise – no more than 2-3 (shortish) sentences. If it is too long, the journalist will […]
How to handle a doorstep
It’s most business leader’s worst nightmare. With your business in the midst of a crisis, the media are camped on your doorstep, demanding blood. The moment you step outside, you’ll have to fight your way through the cameras and be bombarded with questions you’re not ready to answer. The problem is that if you handle […]
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