Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
The benefits of entering awards
Have you ever entered your business for an award? Are you an award winner? If not, it’s something which is well-worth considering. Winning, or even being nominated, is an excellent opportunity for some positive PR both in the short and long-term. After all, if you win, you will always be able to describe your business as “award-winning” […]
8 step guide to video interviews
You must have seen this video of a South Korean expert whose interview on BBC World News was interrupted by his two children. Robert E Kelly was being questioned about the forced departure of the country’s president when his young daughter opened the office door and wandered in. She walked over to her father, […]
Media training: Female experts in short supply
It’s hard to believe on International Women’s Day – or perhaps it isn’t – but it would appear very few female experts and executives are trained to give media interviews. This may be in part because fewer women occupy senior positions in large organisations, but that doesn’t explain the full scale of the problem. One […]
How to prepare your charity for broadcast interviews
If your charity is offered a broadcast interview, it’s a fantastic opportunity to raise your profile and to spread the word about what you do. However, there are a few key questions you need to ask, to make sure you get the most out of the opportunity. Before diving in and giving the journalist your […]
Seasons greetings from Rough House Media
We have had an excellent year here at Rough House, and we’re looking forward to an even better 2018. Wishing all our clients, prospective clients and friends a happy Christmas, and a healthy, successful 2018. From Ann, Graham and the team by
10 step guide to writing a crisis statement
If your organisation is in the midst of an emergency or critical situation, you may well need to write a crisis statement to deliver to the press. Here is our 10 point guide to writing a crisis statement: Be concise – no more than 2-3 (shortish) sentences. If it is too long, the journalist will […]
Manual photography cheat sheet
Antonio Leanza is the owner of The London School of Photography. We’re delighted he has allowed us to share London School of Photography’s Manual Photography Cheat Sheet. The “Manual Photography Cheat Sheet” shows you how to up your photography game from automatic to manual shooting. Shooting in manual helps you create sharp, well composed photography, […]
How to maximise video marketing
Gareth Simpson is an SEO pro with over a decade in the industry, and he’s done it all: freelancer, entrepreneur, agency owner. He’s written this fantastic guide on how to weave video into your content marketing mix. Still struggling to use video in your business? Not sure how to maximise video marketing ROI? Knowing that 80% of […]
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