A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]
9 steps to perfect your conference panel performance
If you’re an academic, an expert, or an entrepreneur, you may well be asked to be part of a conference panel. Here our trainer Paul Curran explains nine steps to making sure you give a good performance. Being invited as a guest on a discussion panel is great way to boost your profile, and your […]
Recent feedback for Rough House training
It is always lovely to recent positive feedback after a training course. Here a couple of comments after a training course we ran yesterday. If you’d like to find out more about the range of training courses we offer, do get in touch via our website. by
Happy Christmas from Rough House Media
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Why let branding get in the way of a good story?
Time and again when I’m teaching PR people how to write effective press releases, I come up against the problem of branding. This is particular an issue for PR agencies, often at the mercy of their clients’ brand guidelines. The problem is that brand guidelines generally don’t take into account the realities that PRs face […]
Learn from your mistakes – turn doubters into ‘Beliebers’
What should you do when you make a big mistake – own up and apologise or try to cover it up and pretend it never happened? The Canadian pop star Justin Bieber has decided on the former – a classic tactic of reputation management – and by all accounts it’s winning over doubters and the […]
Media Skills for Conservators
Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
The benefits of entering awards
Have you ever entered your business for an award? Are you an award winner? If not, it’s something which is well-worth considering. Winning, or even being nominated, is an excellent opportunity for some positive PR both in the short and long-term. After all, if you win, you will always be able to describe your business as “award-winning” […]
8 step guide to video interviews
You must have seen this video of a South Korean expert whose interview on BBC World News was interrupted by his two children. Robert E Kelly was being questioned about the forced departure of the country’s president when his young daughter opened the office door and wandered in. She walked over to her father, […]
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