The growing number of news websites, talk radio and 24 hour news, coupled with an increasingly complex world mean that the appetite for “experts” who can explain issues in simple terms is ever increasing. Once you get on the radar of news organisations, they will call you back again and again for media interviews – […]
Coffey turns off Piers: How not to conduct a TV interview
The Work and Pensions Secretary Therese Coffey has found herself in the spotlight – but for all the wrong reasons. She became the centre of media attention after switching off her camera during a testy exchange with Piers Morgan on the ITV breakfast show, Good Morning Britain. When asked to explain the UK’s shamefully high […]
Media Interview Crib Sheet
A recent client asked us to prepare a one-page “media interview crib sheet” for their spokespeople – as well as providing the normal individual feedback and our e-book, the Rough House Guide to Interviews which they receive. So here is our Rough House Media Interview Crib Sheet 1. Prepare: know who (is the audience), what […]
9 steps to perfect your conference panel performance
If you’re an academic, an expert, or an entrepreneur, you may well be asked to be part of a conference panel. Here our trainer Paul Curran explains nine steps to making sure you give a good performance. Being invited as a guest on a discussion panel is a great way to boost your profile, and […]
Recent feedback for Rough House training
It is always lovely to recent positive feedback after a training course. Here a couple of comments after a training course we ran yesterday. If you’d like to find out more about the range of training courses we offer, do get in touch via our website. by
Happy Christmas from Rough House Media
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Why let branding get in the way of a good story?
Time and again when I’m teaching PR people how to write effective press releases, I come up against the problem of branding. This is particular an issue for PR agencies, often at the mercy of their clients’ brand guidelines. The problem is that brand guidelines generally don’t take into account the realities that PRs face […]
Reputation management – ‘Beliebers’-style
What should you do when you make a big mistake – own up and apologise or try to cover it up and pretend it never happened? The Canadian pop star Justin Bieber has decided on the former – a classic tactic of reputation management – and by all accounts it’s winning over doubters and the […]
Media Skills for Conservators
Recently, I gave a speech Media Skills for Conservators at the annual conference of the Institute of Conservation. The aim was to get conservators and restorers to think about the importance of media skills – why they might be valuable for them and the skills it might be useful to might develop. In a packed […]
How to handle a press conference: five quick tips
If you’re expecting a lot of media attention, it can make sense to organise a press conference. This is particularly true if you’re in the midst of some kind of emergency or looming PR disaster. The advantages are that: it gives the impression that you are open and transparent, it helps you take control of the […]
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