If you want the media to give your business coverage, you have to know what stories would interest them. With our years of experience of media relations – from the journalists side of the fence, we know that these ideas should tempt the most hard-nosed news editor: Do you have a celebrity visiting? If it’s […]
Four tips to help spark the interest of media editors
If you want to increase your media coverage – and after all editorial coverage is far more valuable than advertising – then these four tips will increase your chances of interesting an editor in a story. 1. Target your stories The first thing to remember is that what makes a good story for one journalist […]
Welcome to the Rough House Blog
Hello and welcome to the Rough House blog. This blog is designed for the media savvy – and for those who want to become media savvy. We’ll be bringing you regular tips and advice on how to make the media work in your favour, plus our media-take on what’s going on in the world at […]
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