A lot of people have never met a print journalist – and may never want to – but if one ever calls you and wants to interview you, it’s as well to have a bit of inside knowledge. So here are five things that might help you when speaking to a journalist. 1. If a journalist […]
Make sure your voice is heard in the media din
For the past couple of months we’ve been working very closely with client on their response to a major government policy review being announced next month. So I’ve been reflecting on the best way to get your voice and views heard. Of course, not knowing exactly what the potential government reforms will be, or exactly […]
Three lessons we can all learn from BP
Most people would agree that BP is going through a hard time at the moment. Whatever the reasons behind the catastrophic oil spill in the Gulf, the way the company has handled its public relations has made things far far worse. Every day brings a new own goal and fresh load of criticism in the media.It seems […]
What's the point of doing media interviews?
When politicians are ripped to shreds during interviews by the likes of Jeremy Paxman, and reputations are dragged through the mud by the tabloids, it’s no wonder many people are extremely wary of giving interviews in the media. But there is a very good reason why people agree – editorial coverage is a great free […]
A few good story ideas …. part two
In the second of two posts with some ideas for stories to boost your media relations. Events What’s happening at your offices or factory? For example are you holding a big celebration for your bicentenary? Is this something that might interest someone other than your wife and mother? Can you imagine boasting about it to […]
A few good story ideas …. part one
If you want the media to give your business coverage, you have to know what stories would interest them. With our years of experience of media relations – from the journalists side of the fence, we know that these ideas should tempt the most hard-nosed news editor: Do you have a celebrity visiting? If it’s […]
Four tips to help spark the interest of media editors
If you want to increase your media coverage – and after all editorial coverage is far more valuable than advertising – then these four tips will increase your chances of interesting an editor in a story. 1. Target your stories The first thing to remember is that what makes a good story for one journalist […]
Welcome to the Rough House Blog
Hello and welcome to the Rough House blog. This blog is designed for the media savvy – and for those who want to become media savvy. We’ll be bringing you regular tips and advice on how to make the media work in your favour, plus our media-take on what’s going on in the world at […]
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