https://roughhousemedia.co.uk

Making the Media Work for You

Making the Media Work for You

020 8332 6200
info@roughhouse.co.uk

  • Our Services
    • Training courses
    • Video production services
    • Crisis communications consultancy
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

What not to do in a print interview

by Ann Wright, February 13, 2011

When we are media training clients, almost to a man – or woman – they believe that an interview with a newspaper is far easier than one with TV or radio.

After all, in a print interview you’re clearly not making a fool of yourself in front of an audience of millions, going bright red and dripping with sweat under the studio lights and under such ferocious attack from the likes of Jeremy Paxman that you want to just run away.

But in actual fact, the potential pitfalls can be far greater if you’re being interviewed by a newspaper.

After all, in a TV or radio interview, if you don’t say it, the programme can’t broadcast it. In a print interview, if you don’t say it, the journalist can still quote you – and has the power to twist your words or draw misleading inferences.

Here is what not to do in a print interview

  1. Don’t give yes or no answers – or even just nod – as this will often be turned into a quote, as in, ‘I agree my company was to blame that huge environmental disaster in the Gulf’
  2. Don’t say no comment: it can be extremely damaging if translated as ‘xxx refused to comment on the allegations that his company had been defrauding the Inland Revenue’
  3. Don’t use too much jargon or too many acronyms – keep your language clear and simple
  4. Don’t believe a journalist who tells you something is ‘off-the-record’. If you give them a great story, by hook or by crook, they’ll want to publish it
  5. Don’t be lulled into the belief that an interview is just a conversation or chat – the journalist is trained to make you relax, let your guard down and reveal things you don’t want to

There’s five for starters, but there are loads more …. what advice do you have? Have you ever been caught out?

Our media training courses will improve your skills and confidence giving both print and broadcast interviews. Contact us to find out more. 

Facebooktwitterredditpinterestlinkedinmailby feather

You might also be interested in:

  1. Interview skills: why are you doing this interview?
  2. Five things you should know about print journalists
  3. Help! A journalist wants to interview me!
  4. What not to do in a TV interview

Filed Under: All posts, Media Training Tagged With: Interviews, Journalism, Media Training

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

"Professional approach and service. Professional journalists and crew - just professional"
Hudson Rose Communications

What are you looking for?

Stay in touch: our newsletter

* = required field

We offer a 15% discount to charities

CharityComms Partner
West London Business Awards Finalist 2020

Menu

  • Our Services
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Rough House Ltd

Oriel House
26 The Quadrant
Richmond
TW9 1DL

020 8332 6200
info@roughhouse.co.uk

Terms of use

Registered Office

2 Dukes Court
Bognor Road
Chichester
PO19 8FX

Registered in England No.03647107

© Rough House Ltd 2020

Privacy Policy

Copyright © 2022 · Epik on Genesis Framework · WordPress · Log in