In that time, we’ve written 163 posts, settling into a rhythm of posting once a week on a Monday (though sometimes we do deviate from that), which works well for us.
As well as covering topics ranging from our reflections on the phone hacking scandal to the joys of major state occasions such as the Royal Wedding and the Diamond Jubilee, we’ve examined the best way to develop a media strategy, the latest technology in the TV industry, how to shine in media interviews, the vital importance of crisis management, and why a video can help promote your organisation or its views.
We’ve had guest posts from some of our excellent PR and marketing partners, plus some of our favourite clients, and of course from our excellent training team.
As well as it being very enjoyable to blog – after all, we are writers by trade and this gives us an excuse to write regularly, and hopefully being useful to our readers, writing it has brought other benefits too.
Very often, working on a post about a particular topic helps to clarify it our minds and enables us to articulate it better, which can only be of benefit to our clients.
And, if a client has a specific query in relation to the media, it often helps to email them a link to a post about that particular issue or topic.
One constant source of amazement is that there is always something to write about. I almost always have three or four unwritten blogs floating around in my head (Nelson as a PR man WILL get written soon!), but even when I am thinking ‘what shall I write next week?’ lightning will always strike and an idea for the next blog will come.
And where does that inspiration come from?
The work we’re doing –a incident during a training session, a new video we’ve produced, an event we’ve been involved in, what’s going on in the world about us – Chloe Smith’s appearance on Newsnight being the most recent example, queries from clients and our own knowledge of the media landscape which we inhabit.
So what next?
If there are any topics you’d like us to cover, then please do let us know. If you’d like to write a guest post about a topic related to PR, communications and media, or your experiences with the same, we’d be absolutely delighted.
It only remains to thank you very much for reading the Rough House blog, I hope you have enjoyed our last two years, and you’ll keep reading for the next two years. For our part, it’s been a pleasure.