https://roughhousemedia.co.uk

Making the Media Work for You

Making the Media Work for You

020 8332 6200
info@roughhouse.co.uk

  • Our Services
    • Training courses
    • Video production services
    • Crisis communications consultancy
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Will the future of TV be in 3D?

by Ann Wright, September 20, 2010

If you want to keep up with the future of TV and radio there’s no better place to go than the International Broadcasting Convention in Amsterdam each September. IBC is huge event with its own daily news programme, which is produced and presented by two key members of the Rough House team – Graeme Bowd produces and Rob Curling presents. Graeme gives us the inside track into what was hot at IBC this year.
 

IBC brings together more than 1300 manufacturers, from giants like Sony and Panasonic to small specialist companies offering obscure widgets or ‘solutions’ – a word that offends all my journalistic instincts when reporters try to sneak it into the programme.

This year IBC went 3D mad. Every camera seemed to have two lenses and wherever you looked there were geeks in goggles staring at giant screens.  But despite all the hype, most of the people we interviewed thought it would be many years before 3D content was widely viewed at home.

When the move to high definition got underway, broadcasters found that HD only marginally increased production costs. But 3D is much more expensive. It is also problematic.

Take football for example. In conventional coverage, 90 per cent of the pictures we see come from two cameras placed high above the halfway line (wide-shot and close-up).  But in 3D these cameras provide almost no depth perspective as the action is too far away.

Touchline cameras give better results, but are useless when play is on the other side of the pitch. Cameras behind the goal get great pictures when a 30-yard screamer hits the net. But most of the time they have nothing to shoot.

What’s more, cutting between widely different shots is uncomfortable for the viewer in 3D, and this is a serious issue. The brain is being fooled and headaches are quickly triggered if the coverage deviates from a rigid production formula.

3D football has been trialed, and 25 World Cup games were shot in stereo. But the results were unconvincing and it remains a directors’ nightmare. The best 3D sports are darts and snooker as the action is predictable and confined to a small area. Tennis also has potential. But are viewers going to pay big bucks for these?

Natural history looks terrific in 3D, but getting up close to skittish animals is difficult enough. Adding a third dimension will be a big challenge for wildlife film-makers if the results are to be worth watching.

Dramas and studio programmes pose fewer problems as every shot can be planned. But what about the biggest issue of all? Will people mind wearing glasses for everyday viewing? A night out at Avatar has novelty value, but how about Corrie while you’re doing the ironing? For this reason alone, most industry experts believe stereo 3D TV will remain a niche market for at least the next decade.

Beyond that we may see holographic 3D which requires no eyewear and allows viewers to look all round objects. The Japanese are on to this. So far they have only produced it on a three-inch screen, and the picture quality is poor. However, it is a realistic prospect for the future.

Sky launches its first dedicated 3D channel on 1 October and it’ll be interesting to see how many people rush out to but ‘3d ready’ televisions. If you really want to impress your friends the first 3D camcorders have just come onto the market. But don’t get too excited. The cheapest one I saw at IBC costs £16,000.

Graeme
Facebooktwitterredditpinterestlinkedinmailby feather

You might also be interested in:

  1. Five top tips to help you get featured on TV
  2. Our new film: Dogs – A Healthy Future
  3. Inspiring the Future
  4. The camera 'copter, minicasters and the reporter's must-have app

Filed Under: All posts, Guest posts, News and Views, Television and Video Production Tagged With: 3D, IBC, Television, TV production

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

"Professional approach and service. Professional journalists and crew - just professional"
Hudson Rose Communications

What are you looking for?

Stay in touch: our newsletter

* = required field

We offer a 15% discount to charities

CharityComms Partner
West London Business Awards Finalist 2020

Menu

  • Our Services
  • Our Team
  • Our Clients
  • Blog
  • Contact Us

Rough House Ltd

Oriel House
26 The Quadrant
Richmond
TW9 1DL

020 8332 6200
info@roughhouse.co.uk

Terms of use

Registered Office

2 Dukes Court
Bognor Road
Chichester
PO19 8FX

Registered in England No.03647107

© Rough House Ltd 2020

Privacy Policy

Copyright © 2023 · Epik on Genesis Framework · WordPress · Log in