When you’re preparing your ‘key messages’, it is important to remember not just to learn them, but also to think about how you are going to deliver them.
Here are our top three dos and don’ts of media interviews:
- Just parrot your message
- Ignore the question – the journalist may just keep asking it, and you will then sound evasive
- Forget that listeners and viewers nowadays are sophisticated and will recognise attempts to railroad the interviewer
- Vary your phraseology to make your answers more interesting
- Use bridging phrases to turn your answers into opportunities to deliver your messages
- Sound natural – interviewees who sound authentic and genuine are always the ones who connect best with the audience